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The Community Values Magazine is a monthly direct mail advertising magazine featuring local discount coupons and information from quality businesses in the Olympia, Lacey & Tumwater area of Washington State.
The Community Values Magazine has been locally owned & operated since 1993, starting out as a black and white quarterly publication.
In August 2000, Lee & Babs Townsend bought the business and converted it to a full-color monthly publication. They now mail to 100% of the houses and businesses in this area. Their goal is to provide the Highest Quality Direct Mail Marketing Tool in this area with our QUALITY Printing & Graphics, The Best DEMOGRAPHICS, Easiest WEBSITE in the field, Fairest PRICE and Exemplary SERVICE.
Give us a call or send us an e-mail to find out just how different we are. We offer choices. No long-term contracts, but we do offer a discount for a contract of 6 months or longer. There is no pushy sales team. You work directly with the graphic artist and in a simplified way. Your ad will also be automatically included on this website during the period your ad is effective in the magazine.
All photography, graphic design and layout are done in house. Babs is a self-taught graphic artist and designs most of the ads herself. Babs & Lee collaborate on many ads to come up with the best way to get the advertiser’s message across in the most attractive and eye appealing way possible.
Every month, the front covers are done by local graphic designers, photographers, printers and artists, as well as us. We are very proud of each and every one; we had to post them on our website. We’ve heard from some people they actually frame them. We hope you enjoy them too! In the Gallery of our Past Issues.
We designed this website for one reason. We just can’t mail to everyone. We are expanding and growing, but we still can’t mail to everyone. So, if your home or business does not receive the magazine, this website has the same businesses and discount coupons as does the magazine and is updated by the 1st of every month.
Our total circulation is divided in half. One-half is mailed in the even months and the other half is mailed in the odd months. That is approximately 67,875 DIFFERENT ADDRESSES. Now, every month, our advertisers have an even greater chance for return on their investment.
To view our map and demographics, please click on "Advertise With Us". There you will find all of our marketing information, i.e., demographics, production schedule, and rates, as well as a downloadable version of our "Advertisers Media Kit" and "Testimonials".
Also, every month we print extra magazines that is available for pick-up at the 2 local Lew Rents Locations and the Tumwater Chamber of Commerce. Please click on tab above “Get your Copy” for their addresses.

November 2009 – Starting with this issue, we are now mailing to 100% of the mailable houses and businesses in Olympia, Lacey & Tumwater (98501, 02, 03, 06, 12, 13, 16 and businesses only in 98507, 08, 09, 11) in a 2-month period for a total mailing of 67,875 different addresses.
August 2009 – Due to high demand from our advertisers and the community, we started publishing our even month magazine again.
February 2009 – Due to the economy, we stopped publishing our even month magazine for six months.
October 2007 – We removed the Yelm mailings (5842) and put them back into the Olympia, Lacey & Tumwater area. We also changed the name of the South Puget Sound Edition to “Elite South Puget Sound” Edition. We now almost blanket (about 98%) all the houses in this immediate area.
February 2007 - Moved 5,000 mailings back into Thurston County. We no longer mail to DuPont & Ft. Lewis. Still mailing to 35,000 every month, now exclusively in Thurston County!
August 2006 - "Combined, Renamed, and Added!" Since most of our advertisers buy ads in both of the original odd month magazines, we decided to combine them into one and rename it "Elite Thurston County" edition. For the even month magazine, we had many requests to mail to DuPont, Yelm & Ft. Lewis. So, in the even month magazine we added 10,000 to our circulation to included those 3 areas and renamed it "South Puget Sound" edition. We now mail 35,000 every month!
January 2006 - Revised and revamped our website to include on-line coupons, restaurant menus, advertisers area.
December 2005 - Lee Townsend named "Ambassador of the Year 2005" from Lacey/Thurston Chamber of Commerce.
December 2005 - Lee Townsend given "Exceptional Service" award for his 2-year term on the Board of Directors for the Lacey/Thurston Chamber of Commerce.
February 2005 - Added “Zone C” magazine with a total distribution of 25,000 to be mailed in the “off month”. Now the Community Values Magazine is mailed monthly with the homes getting a magazine every two months and the businesses getting a magazine every month. Total circulation 60,000 every two months. 18 magazines published a year.
February 2005 - Gave the magazine a “new look”. The front covers are now designed by local graphic artists, oil painting artists, and photographers.
January 2005 - Transferred directory to last page of magazine versus having it on the front cover.
December 2004 - The Community Values Magazine is named “Small Business of the Year - 2004” by the Lacey/Thurston County Chamber of Commerce.
January 2004 - Added 5,000 to our circulation to enable the Community Values Magazine to be mailed to the businesses in the Olympia, Lacey & Tumwater area.
December 2003 - Publisher Lee Townsend, named “Ambassador of the Year” by the Lacey/Thurston County Chamber of Commerce
Fall 2003 - Added business directory to the front cover
Spring 2003 - Published “Tri-County Menu & Business Guide” and mailed to 11,000 businesses in Thurston, Mason, & Lewis Counties.
January 2003 - Switched printing company that enabled us to offer more flexibility, better service, more quality in printing and a much shorter turnaround (2 weeks versus 6 weeks).
Fall 2002 - Published “Office Menu & Business Guide” which was mailed only to businesses in Thurston County.
March 2001 - Converted magazines to bi-monthly and full color. 12 magazines published a year
August 2000 - Lee & Babs Townsend purchased business from Linda Bates.
1994 - August 2000 - Owned by Linda Bates. Black & White Quarterly magazine mailed to 30,000 homes & apartments. 8 magazines published a year.
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