|
Our printing company provides us
with a demographic list where we can break
down the carrier routes with the highest
average income and the ability to mail to
mostly homes.
All the surveys conducted in the
past few years show that approximately 80%
of all direct mail advertising is opened
& read. Almost twice as many people
will see your ad as compared to the next
best form of delivery.
Your ad has an 80% chance of being
read in the highest income homes where
both people are working. That is the hardest
home to penetrate, and that's the home everybody
wants because they are likely to have the
highest disposable income. Think about it,
when was the last time you read yesterday's
newspaper? Probably never. But I'll bet
you never threw away yesterday's mail because
you were too busy to read it that day! The
mail waits until you have the time to read
it. No other media does that.Coupons Great
coupon offers that make our magazines stay
in the home. Each time, a customer looks
for a coupon, they see your ad again and
again.
Your ad will radiate the "Feeling
of Quality". People will associate
that feeling of quality with their underlying
impression of the quality of your business.
It also means that your ad is "Durable."
Our paper stock will stand up to a lot of
abuse so your ad will still look great weeks,
and even months, later.
We are in a better position to design
an offer that will work for you, not o-nly
because we understand what the local economy
is looking for, but because we have run
hundreds of successful ads for other local
businesses. We can put a level of experience
behind your advertising investment that
no o-ne else can. We know what works!
We can give you the opportunity to get a
leg up o-n your competition. You will "lock-up"
the highest quality image, the highest possible
readership level, and most cost efficient
and effective ad available in this market.
This is probably the "Lowest Risk Advertising
Investment" that you can make in your
business. I have always felt that
buying an ad is a lot like playing poker.
Everybody makes you anti-up before you know
what kind of hand you are going to get.
With us, you are guaranteed at least "Four
of a Kind." You might not win every
hand, but you are going to end up taking
the pot if you just keep playing this good
of a hand.
Choose precisely the audience you want to
reach and speak to them, and only to them,
one-to-one. You speak to people in
their own language –- and about their
individual needs. You can even time your
efforts to coincide with a critical point
in a customer’s buying cycle. Direct
Mail is the medium that’s as personal
as somebody’s own name. And consumers
respond accordingly.
|
Mailing
Demographics
